Get Smart About The Hispanic Market.

Get Smart About The Hispanic Market.

The ONLY newsletter made for healthcare professionals to learn how to make healthcare Hispanic Friendly, lower SDOH and improve Health Equity.

Learn how to make healthcare Hispanic Friendly, lower SDOH and improve Health Equity.

3 Insights  2 Actionable steps  1 Advice

3 insights  2 actionable steps  1 advice

Maria  Abad

I subscribed and love all the content you are sharing through Healthcare Tacos.

James Richardson

Appreciate you’re offering this. This is very helpful for our medical practices.

Alejandra Moreno

The info is very important for all health professionals helping Hispanics.

Latest Newsletters

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  • Heart Health in the Hispanic community

  • Cultural Competent Teams: The Key to Better Care

  • Hispanic Health Equity: Plan a Year-Long Strategy

  • The ROI of Hispanic Friendly Healthcare Programs

  • 2025 Health Equity Goals: Here’s Where to Start

  • Targeting Hispanics? You Need a Hybrid Strategy

Start Build Grow

eMail Course

FREE, 7-day email mini-course

Breaking down what you need to create, implement, and scale a culturally tailored Hispanic Healthcare program, Even If You Don’t Know Where to Start.

PILLAR I

START

Lay a solid foundation with a comprehensive audit, research, and a strong business case to launch your program.

Success starts with self-awareness.

This eMail course will teach you how to objectively evaluate your organization’s readiness and uncover areas to improve, so you can better connect with and serve the Hispanic market.

A successful program blends knowledge with real-world insights.

This course will guide you through using research to build a strong market foundation, uncover unique opportunities, and create authentic, evidence-based strategies that truly connect with the Hispanic community.


A strong business case bridges vision and action.

This course will teach you to align market opportunities with goals, demonstrate value, and build stakeholder buy-in to make your Hispanic program a priority for lasting impact.


PILLAR II

BUILD

Create actionable strategies, detailed personas, and a Go-to-Market plan with a clear roadmap to ensure success.

Effective engagement starts with knowing your audience.

This course will guide you in creating personas that humanize and individualize Hispanic communities, helping you craft culturally relevant strategies that truly resonate.

Reaching the diverse Hispanic community requires a dual approach.

This course will teach you how to combine the scalability of online channels with the authenticity of offline interactions, creating strategies that build lasting relationships and deliver consistent value.


A clear roadmap turns strategy into action.

This course will help you create a practical guide that ensures direction, accountability, and efficiency, enabling your organization to confidently implement strategies and achieve meaningful impact.


PILLAR III

GROW

Establish a cycle of trust and engagement to drive long-term growth and meaningful connections with Hispanics.

Attract Hispanic audiences with culturally relevant content.

This course will teach you how to create educational, impactful resources that resonate with Hispanics, driving awareness and organic growth for your healthcare organization.

Build credibility and expand your reach.

This course will show you how to leverage relationships with influencers, local media, and partners to gain trust and visibility within the Hispanic community through authentic endorsements and coverage.


Reach specific Hispanic segments efficiently.

This course will teach you how to use precise, culturally aligned advertising to drive measurable engagement and organic conversions.


Start
Build Grow

eMail Course

FREE, 7-day email mini-course

Breaking down what you need to create, implement, and scale a culturally tailored Hispanic Healthcare program, Even If You Don’t Know Where to Start.

PILLAR I

START

Lay a solid foundation with a comprehensive audit, research, and a strong business case to launch your program.

Success starts with self-awareness.

This eMail course will teach you how to objectively evaluate your organization’s readiness and uncover areas to improve, so you can better connect with and serve the Hispanic market.

A successful program blends knowledge with real-world insights.

This course will guide you through using research to build a strong market foundation, uncover unique opportunities, and create authentic, evidence-based strategies that truly connect with the Hispanic community.


A strong business case bridges vision and action.

This course will teach you to align market opportunities with goals, demonstrate value, and build stakeholder buy-in to make your Hispanic program a priority for lasting impact.


PILLAR II

BUILD

Create actionable strategies, detailed personas, and a Go-to-Market plan with a clear roadmap to ensure success.

Effective engagement starts with knowing your audience.

This course will guide you in creating personas that humanize and individualize Hispanic communities, helping you craft culturally relevant strategies that truly resonate.

Reaching the diverse Hispanic community requires a dual approach.

This course will teach you how to combine the scalability of online channels with the authenticity of offline interactions, creating strategies that build lasting relationships and deliver consistent value.


A clear roadmap turns strategy into action.

This course will help you create a practical guide that ensures direction, accountability, and efficiency, enabling your organization to confidently implement strategies and achieve meaningful impact.


PILLAR III

GROW

Establish a cycle of trust and engagement to drive long-term growth and meaningful connections with Hispanics.

Attract Hispanic audiences with culturally relevant content.

This course will teach you how to create educational, impactful resources that resonate with Hispanics, driving awareness and organic growth for your healthcare organization.

Build credibility and expand your reach.

This course will show you how to leverage relationships with influencers, local media, and partners to gain trust and visibility within the Hispanic community through authentic endorsements and coverage.


Reach specific Hispanic segments efficiently.

This course will teach you how to use precise, culturally aligned advertising to drive measurable engagement and organic conversions.


Get The Whole Enchilada

Insights, actionable steps, and advice on how to make healthcare Hispanic-friendly with exclusive content delivered right to your inbox.

Insights & actionable steps on how to make healthcare Hispanic-friendly.

Our Mission

We are committed to helping healthcare professionals get smart about the Hispanic market to improve health equity efforts.

Mission

We are committed to helping healthcare professionals get smart about the Hispanic market to improve health equity efforts.

Inform

Healthcare is complex; we cut through the jargon to give you the insights that matter most for Hispanic communities.

Educate

We live and breathe healthcare equity, breaking down the strategies and solutions that can make a real difference.

Execute

We’re your healthcare recipe for health equity, guiding you step-by-step toward inclusive, Hispanic-friendly care.

The Crew

The Crew

German Urrego

Chief Enchilada Officer

I help others make healthcare Hispanic-friendly to lower SDOH and improve Health Equity among Hispanics…

About me

German Urrego

Chief Enchilada Officer

Making Healthcare Hispanic-friendly to lower SDOH and improve Health Equity among Hispanics…

About me

Latest Resources

Hispanic Health

Discover the key healthcare challenges faced by the Hispanic community in the United States.

Hispanic Markets

Explore and learn the dynamic landscape of the Hispanic market in the United States.

Hispanic Segments

Unlock the insights to understanding & connect with the fastest growing market in the United States.