Hi-I’m German.
Let’s Make
Health(care)
Hispanic-Friendly.
About Me
Experience
For over a decade, I’ve led transformative work at the intersection of patient experience, digital health innovation, and health equity.
From statewide virtual care programs to bilingual digital platforms.
My whole focus has always been on building sustainable, scalable systems that center the patient and empower healthcare organizations to grow with purpose.
I’ve helped organizations start, manage, and grow digital health initiatives by leading efforts in:
- Patient Acquisition
- Regulatory Compliance
- Reimbursement Strategy
- Technology Development
- Provider-Patient Journeys
- Provider Network Management
- Go-to-Market Strategies (GTMs)
- Digital Front Door Optimization
- Payor Enrollment & Credentialing
- Patient and Provider UX Experience
My focus is turning digital health strategy into execution, driving growth, expanding access, and building solutions that are both scalable and sustainable. Whether launching new platforms or optimizing systems, I bring the cross-functional experience needed to deliver measurable impact.
I’m passionate about.
- UX/UI
- Telehealth
- Health Tech
- Health Equity
- Digital Health
- Product Marketing & Design
- Diversity, Equity & Inclusion (DEI)
- Making Healthcare Hispanic-Friendly
- Social Determinants of Health (SDOH)
I share insights through Healthcare Tacos to support others working in healthcare operations and equity. My commitment is to build healthcare and health tech operations that are culturally attuned, accessible, and centered around real people through product marketing and design.
This mission is personal.
I was once denied healthcare during my undocumented years, an experience that nearly cost me my life, and that moment drives everything I do today.
Making healthcare Hispanic-friendly to reduce SDoH barriers & advance Health Equity.
Launched a healthcare startup to connect Hispanics with doctors who speak their culture.
Key developments include:
- Unividoc: Telehealth marketplace, 100% in Spanish.
- Univicoin: Payment system for unbanked Hispanics.
- Univicloud: EHR system to store & share health information.
Raised $500K and helped thousands of Hispanics access culturally aligned care.
We onboarded about 100 U.S. doctors in our marketplace and over 1,200 across LATAM, all culturally and linguistically aligned. Through Univicoin, our custom payment system, we processed $100K+ in transactions, breaking financial and language barriers to care.
Launched Health Trip, an international healthcare operation providing FREE Telehealth services and prescriptions across five LATAM countries:
- Mexico
- Panama
- Ecuador
- Colombia
- Venezuela
Raised $20k, partnered with multiple virtual doctors from Unividoc, and assisted about 5,000 individuals with health services and medication needs, significantly lowering SDoH in communities facing immense healthcare barriers.
How I can help
I’m passionate about digital health, health equity, and serving my community, especially Hispanics, through tailored, actionable healthcare solutions that break down barriers to access and build trust.
My work spans strategy, operations, design, and advocacy.
Whether you’re launching a new initiative, optimizing an existing system, or looking for a culturally competent approach to growth, I bring a unique blend of lived experience and leadership to support your goals.
Every week, I share III insights, II actionable steps, and I advise through Healthcare Tacos so we can all work together to make healthcare Hispanic-friendly to reduce SDoH barriers & advance Health Equity.
I help healthcare organizations start, build, and grow Hispanic programs to make healthcare Hispanic-friendly, reduce SDoH barriers & advance Health Equity.
This means designing culturally attuned programs, increasing patient engagement, and building strategies that break language and cultural barriers, making care more accessible, more effective, and more human for my community (Hispanics).
Let’s make healthcare Hispanic-friendly together.
I help healthcare organizations start, manage, and scale comprehensive virtual care programs with a focus on operational excellence and equitable access.
Leveraging over a decade of experience, I lead end-to-end initiatives from creating technology and integrating services to strategic planning and digital front-door optimization to improve patient access and engagement.
I also cover critical areas like regulatory compliance, provider network development, and go-to-market strategies, ensuring each program is built for long-term sustainability and growth.
I help healthcare organizations start, manage, and grow comprehensive health equity programs that are both strategic and community-centered.
With over a decade of experience, I lead efforts from developing strategies to implementing solutions that align with organizational goals and the cultural, linguistic, and social needs of the communities being served.
My focus is on building programs that are actionable, sustainable, and truly equitable.
If you’re a healthcare leader or professional looking to better serve the Hispanic community, my Healthcare Tacos free email course will guide you through the essential steps to start, build, and grow a culturally attuned Hispanic healthcare program.
Drawing from over a decade of hands-on experience in digital health, health equity, and Hispanic engagement, I’ll walk you through proven strategies for improving access, addressing cultural and language barriers, and making your services inclusive.
Each email delivers actionable insights and clear next steps designed to help you create programs that align with both your mission and the needs of the Hispanic community in your market.
Let’s make healthcare Hispanic-friendly together.
Hi-I’m
German Urrego.
Let’s Make Healthcare
Hispanic – friendly
About Me
Experience
For over a decade, I’ve led transformative work at the intersection of patient experience, digital health innovation, and health equity.
From statewide virtual care programs to bilingual digital platforms.
My whole focus has always been on building sustainable, scalable systems that center the patient and empower healthcare organizations to grow with purpose.
I’ve helped organizations start, manage, and grow digital health initiatives by leading efforts in:
- Patient Acquisition
- Regulatory Compliance
- Reimbursement Strategy
- Technology Development
- Provider-Patient Journeys
- Provider Network Management
- Go-to-Market Strategies (GTMs)
- Digital Front Door Optimization
- Payor Enrollment & Credentialing
- Patient and Provider UX Experience
My focus is turning digital health strategy into execution, driving growth, expanding access, and building solutions that are both scalable and sustainable. Whether launching new platforms or optimizing systems, I bring the cross-functional experience needed to deliver measurable impact.
I’m passionate about.
- UX/UI
- Telehealth
- Health Tech
- Health Equity
- Digital Health
- Product Marketing & Design
- Diversity, Equity & Inclusion (DEI)
- Making Healthcare Hispanic-Friendly
- Social Determinants of Health (SDOH)
I share insights through Healthcare Tacos to support others working in healthcare operations and equity. My commitment is to build healthcare and health tech operations that are culturally attuned, accessible, and centered around real people through product marketing and design.
This mission is personal.
I was once denied healthcare during my undocumented years, an experience that nearly cost me my life, and that moment drives everything I do today.
Making healthcare Hispanic-friendly to reduce SDoH barriers & advance Health Equity.
Launched a healthcare startup to connect Hispanics with doctors who speak their culture.
Key developments include:
- Unividoc: Telehealth marketplace, 100% in Spanish.
- Univicoin: Payment system for unbanked Hispanics.
- Univicloud: EHR system to store & share health information.
Raised $500K and helped thousands of Hispanics access culturally aligned care.
We onboarded about 100 U.S. doctors in our marketplace and over 1,200 across LATAM, all culturally and linguistically aligned. Through Univicoin, our custom payment system, we processed $100K+ in transactions, breaking financial and language barriers to care.
Launched Health Trip, an international healthcare operation providing FREE Telehealth services and prescriptions across five LATAM countries:
- Mexico
- Panama
- Ecuador
- Colombia
- Venezuela
Raised $20k, partnered with multiple virtual doctors from Unividoc, and assisted about 5,000 individuals with health services and medication needs, significantly lowering SDoH in communities facing immense healthcare barriers.
How I can help
I’m passionate about digital health, health equity, and serving my community, especially Hispanics, through tailored, actionable healthcare solutions that break down barriers to access and build trust.
My work spans strategy, operations, design, and advocacy.
Whether you’re launching a new initiative, optimizing an existing system, or looking for a culturally competent approach to growth, I bring a unique blend of lived experience and leadership to support your goals.
Every week, I share III insights, II actionable steps, and I advise through Healthcare Tacos so we can all work together to make healthcare Hispanic-friendly to reduce SDoH barriers & advance Health Equity.
I help healthcare organizations start, build, and grow Hispanic programs to make healthcare Hispanic-friendly, reduce SDoH barriers & advance Health Equity.
This means designing culturally attuned programs, increasing patient engagement, and building strategies that break language and cultural barriers, making care more accessible, more effective, and more human for my community (Hispanics).
Let’s make healthcare Hispanic-friendly together.
I help healthcare organizations start, manage, and scale comprehensive virtual care programs with a focus on operational excellence and equitable access.
Leveraging over a decade of experience, I lead end-to-end initiatives from creating technology and integrating services to strategic planning and digital front-door optimization to improve patient access and engagement.
I also cover critical areas like regulatory compliance, provider network development, and go-to-market strategies, ensuring each program is built for long-term sustainability and growth.
I help healthcare organizations start, manage, and grow comprehensive health equity programs that are both strategic and community-centered.
With over a decade of experience, I lead efforts from developing strategies to implementing solutions that align with organizational goals and the cultural, linguistic, and social needs of the communities being served.
My focus is on building programs that are actionable, sustainable, and truly equitable.
If you’re a healthcare leader or professional looking to better serve the Hispanic community, my Healthcare Tacos free email course will guide you through the essential steps to start, build, and grow a culturally attuned Hispanic healthcare program.
Drawing from over a decade of hands-on experience in digital health, health equity, and Hispanic engagement, I’ll walk you through proven strategies for improving access, addressing cultural and language barriers, and making your services inclusive.
Each email delivers actionable insights and clear next steps designed to help you create programs that align with both your mission and the needs of the Hispanic community in your market.
Let’s make healthcare Hispanic-friendly together.
Video Consultation
Book a 1:1 and receive personalized advice on how to start, build,
and grow a Hispanic program.
Video Consultation
Book a 1:1 and receive personalized advice on how to start, build,
and grow a Hispanic program.
I
How to Start a Hispanic Program
Understanding cultural nuances, needs, and preferences will lead to impactful results.
II
How to Build a Hispanic Strategy
Steps to craft an effective strategy tailored to the Hispanic community.
III
How to Grow a Hispanic Program
Key insights on implementing and scaling a Hispanic strategy for lasting impact.