Let’s Make Healthcare Hispanic Friendly Together.

Let’s Make Healthcare Hispanic Friendly.

We’re the secret weapon behind Hispanic initiatives that lower
SDOH and improve Health Equity.

We are the secret weapon behind Hispanic initiatives lowering SDOH and improving Health Equity.

Maria  Abad

I subscribed and love all the content you are sharing through Healthcare Tacos.

James Richardson

Appreciate you’re offering this. This is very helpful for our medical practices.

Alejandra Moreno

The info is very important for all health professionals helping Hispanics.

All-in-one services

We help healthcare ORGS with Hispanic strategies.

Start, Build, and Grow a Hispanic Program.

All-in-one services

We help healthcare ORGS with Hispanic strategies.

Start, Build, and Grow a Hispanic Program.

PILLAR I

FORMULATION

The Formulation Pillar aims to lay the foundation for a successful Hispanic program by conducting a thorough audit, comprehensive research, and developing a strong business case.

We believe that a successful Hispanic program begins with self-awareness.

Our audit process allows organizations to objectively assess where they stand and recognize areas where they can improve to serve the Hispanic market more effectively.

We believe that a successful program must be rooted in both established knowledge and real-world insights.

By integrating secondary research, we build a solid foundation of market understanding, while primary research allows us to uncover specific needs, preferences, and opportunities unique to each organization.

This combined approach ensures that our clients are equipped with actionable, evidence-based information that resonates authentically with the Hispanics


We believe that a well-crafted business case is not just a formality but a powerful tool to drive strategic change within an organization.

It provides clarity, direction, and alignment by linking market opportunities with organizational goals and demonstrating the tangible value of investing in the Hispanic market.

Our approach focuses on creating a narrative that resonates with stakeholders at all levels, highlighting not only the financial returns but also the risks of inaction.

We aim to build internal consensus and momentum, ensuring that the Hispanic program becomes a priority that everyone understands and supports.

Ultimately, our business case serves as the bridge between vision and action, laying the groundwork for impactful and sustainable initiatives.


PILLAR II

IDEATION

The Ideation Pillar aims to translate insights into a clear, actionable plan by creating detailed personas, a full, detailed Go-to-Market strategy, and a structured roadmap to follow.

We believe that effective engagement starts with knowing your audience.

Developing personas allows healthcare organizations to humanize and individualize Hispanic communities, making it easier to create tailored content, messaging, and services that speak directly to their experiences.

This understanding forms the foundation for a culturally relevant and impactful strategy.

We believe that a dual execution approach is essential for reaching the diverse Hispanic community effectively.

Therefore, by combining the scalability of online channels with the personal touch of offline interactions, we ensure that strategies remain both accessible and authentic.

This balanced approach allows healthcare organizations to build long-term relationships and deliver value consistently across different touch points.


We believe that a clear roadmap is crucial to turning strategy into reality.

It provides direction, accountability, and a practical guide for moving forward, minimizing confusion, and maximizing efficiency.

With a well-defined roadmap, healthcare organizations can confidently implement their strategies and track progress toward meaningful engagement and impact.


PILLAR III

EXECUTION

The execution pillar aims to establish a continuous cycle of growth, where each interaction amplifies engagement and strengthens relationships with the Hispanic community.

We help with valuable and relevant content that attracts Hispanic audiences to healthcare organizations.

This will have a focus on.

Creating content that ultimately educates, informs, and resonates culturally with Hispanics in respective market territories.

With the intention.

Of increasing awareness and organic traffic by providing meaningful resources and culturally aligned information.

We help healthcare organizations build credibility and expand reach by leveraging relationships with key community influencers, local media, and partnerships.

To ultimately.

Gain trust and visibility within the community through authentic endorsements and media coverage.


We help organizations utilize targeted advertising to reach specific segments of the Hispanic community efficiently to drive organic conversions.

Ultimately.

Turning into measurable engagement and conversions through precise, culturally aligned advertising efforts.


The Crew

The Crew

German Urrego

Chief Enchilada Officer

I help others make healthcare Hispanic-friendly to lower SDOH and improve Health Equity among Hispanics…

About me

German Urrego

The Chief Enchilada Officer

I help others make healthcare Hispanic-friendly to lower SDOH and improve Health Equity among Hispanics…

About me

Video Consultation

Book a 1:1 and receive personalized advice on how to start, build,
and grow a Hispanic program.

Video Consultation

Book a 1:1 and receive personalized advice on how to start, build,
and grow a Hispanic program.

I

How to Start a Hispanic Program

Understanding cultural nuances, needs, and preferences will lead to impactful results.

II

How to Build a Hispanic Strategy

Steps to craft an effective strategy tailored to the Hispanic community.

III

How to Grow a Hispanic Program

Key insights on implementing and scaling a Hispanic strategy for lasting impact.