Hi-I’m German.

Let’s Make
Health(care)
Hispanic-Friendly.

About Me

Experience

For the past 13 years, I’ve dedicated my career to advancing healthcare through digital health operations, front-door optimization, and health equity initiatives.

Especially focused on creating sustainable growth for healthcare and health tech organizations

I’ve helped organizations start, manage, and grow digital health initiatives by leading efforts in:

  • Patient Acquisition
  • Regulatory Compliance
  • Reimbursement Strategy
  • Technology Development
  • Provider-Patient Journeys
  • Provider Network Management
  • Go-to-Market Strategies (GTMs)
  • Digital Front Door Optimization
  • Payor Enrollment & Credentialing

My focus is on crafting and turning digital health strategy into execution, driving growth, improving access, and creating scalable, sustainable solutions. Whether launching new platforms or optimizing existing systems, I bring the experience to deliver impact.

I’m passionate about.

  • Telehealth
  • Health Tech
  • Health Equity
  • Digital Health
  • Diversity, Equity & Inclusion (DEI)
  • Making Healthcare Hispanic-Friendly
  • Social Determinants of Health (SDOH)

I even share insights through Healthcare Tacos to help others with their healthcare operations and health equity efforts.

I’m committed to helping build healthcare and health tech operations that are culturally attuned to everyone.

All the above because I was denied healthcare services during my undocumented years, which almost cost me my life.

Making healthcare Hispanic-friendly to reduce SDoH barriers & advance Health Equity.

Launched a healthcare startup to connect Hispanics with doctors who speak their culture.

Key developments include:

  • Unividoc: Telehealth marketplace, 100% in Spanish.
  • Univicoin: Payment system for unbanked Hispanics.
  • Univicloud: EHR system to store & share health information.

Raised $500K and helped thousands of Hispanics access culturally aligned care.

We onboarded about 100 U.S. doctors in our marketplace and over 1,200 across LATAM, all culturally and linguistically aligned. Through Univicoin, our custom payment system, we processed $100K+ in transactions, breaking financial and language barriers to care.

Launched Health Trip, an international healthcare operation providing FREE Telehealth services and prescriptions across five LATAM countries:

  • Mexico
  • Panama
  • Ecuador
  • Colombia
  • Venezuela

Raised $20k, partnered with multiple virtual doctors from Unividoc, and assisted about 5,000 individuals with health services and medication needs, significantly lowering SDoH in communities facing immense healthcare barriers.

How I can help

I’m passionate about digital health, health equity, and serving my community (Hispanics) through tailored, actionable healthcare solutions that break down barriers between them and the care they deserve.

I can help in the following ways.

Every week, I share III insights, II actionable steps, and I advise through Healthcare Tacos so we can all work together to make healthcare Hispanic-friendly to reduce SDoH barriers & advance Health Equity.

I help healthcare organizations start, build, and grow Hispanic programs to make healthcare Hispanic-friendly, reduce SDoH barriers & advance Health Equity.

This means designing culturally attuned programs, increasing patient engagement, and building strategies that break language and cultural barriers, making care more accessible, more effective, and more human for my community (Hispanics).

Let’s make healthcare Hispanic-friendly together.

I help healthcare organizations start, manage, and scale comprehensive Telehealth programs with a focus on operational excellence and equitable access.

Leveraging over a decade of experience, I lead end-to-end initiatives from creating technology and integrating services to strategic planning and digital front-door optimization to improve patient access and engagement.

I also cover critical areas like regulatory compliance, provider network development, and go-to-market strategies, ensuring each program is built for long-term sustainability and growth.

I help healthcare organizations start, manage, and grow comprehensive health equity programs that are both strategic and community-centered.

With over a decade of experience, I lead efforts from developing strategies to implementing solutions that align with organizational goals and the cultural, linguistic, and social needs of the communities being served.

My focus is on building programs that are actionable, sustainable, and truly equitable.

If you’re a healthcare leader or professional looking to better serve the Hispanic community, my Healthcare Tacos free email course will guide you through the essential steps to start, build, and grow a culturally attuned Hispanic healthcare program.

Drawing from over a decade of hands-on experience in digital health, health equity, and Hispanic engagement, I’ll walk you through proven strategies for improving access, addressing cultural and language barriers, and making your services inclusive.

Each email delivers actionable insights and clear next steps designed to help you create programs that align with both your mission and the needs of the Hispanic community in your market.

Let’s make healthcare Hispanic-friendly together.

Hi-I’m
German Urrego.

Let’s Make Healthcare
Hispanic – friendly

About Me

Experience

For the past 13 years, I’ve dedicated myself to improving healthcare through Telehealth and equity-driven solutions.

My focus has been on developing strategies that reduce barriers to care, especially for underserved communities.

I’ve helped organizations start, manage, and grow Telehealth operations with a focus on:

  • Patient Acquisition
  • Regulatory Compliance
  • Technology Development
  • Provider-Patient Journeys
  • Provider Network Management
  • Go-to-Market Strategies (GTMs)
  • Digital Front Door Optimization
  • Payor Enrollment & Credentialing

I’m passionate about.

  • Telehealth
  • Health Tech
  • Health Equity
  • Diversity, Equity & Inclusion (DEI)
  • Making Healthcare Hispanic-Friendly
  • Social Determinants of Health (SDOH)

Even share insights through Healthcare Tacos and InmiGrande Magazine to help others with health equity efforts.

I’m committed to helping build healthcare and tech operations that are culturally attuned to everyone.

All the above because I was denied healthcare services during my undocumented years, which almost cost me my life.

Making Healthcare Hispanic-friendly to lower SDOH and improve Health Equity among Hispanics.

Launched a healthcare startup to connect Hispanics with doctors who speak their culture.

Key developments include:

  • Unividoc: Telehealth marketplace, 100% in Spanish.
  • Univicoin: Payment system for unbanked Hispanics.
  • Univicloud: EHR system to store & share health information.

Raised $500k, onboarded 500+ doctors across multiple countries, and processed over $100k through Univicoin, enabling thousands of Hispanics to access culturally and linguistically appropriate care.

Launched Health Trip, an international healthcare operation providing FREE Telehealth services and prescriptions across five LATAM countries:

  • Mexico
  • Panama
  • Ecuador
  • Colombia
  • Venezuela

Raised $20k, partnered with 100 virtual doctors from Unividoc, and assisted about 5,000 individuals with health services and medication needs, significantly lowering SDOH in communities facing immense healthcare barriers.

How I can help

I’m passionate about advancing health equity and serving Hispanic communities through tailored, actionable solutions.

Whether you’re looking to enhance Telehealth operations or health equity initiatives, I can help in five ways.

Every week, I share III insights, II actionable steps, and I advise through Healthcare Tacos so we can all work together to make healthcare Hispanic-friendly, lower SDOH, and improve Health Equity among Hispanics.

I help healthcare organizations start, build, and grow Hispanic programs to make healthcare Hispanic-friendly, lowering SDOH and enhancing health equity.

This involves designing programs to meet specific needs, boosting patient engagement, and crafting strategies to overcome language and cultural barriers, making healthcare more accessible and effective for Hispanic communities.

Learn more about how we make healthcare Hispanic-friendly together.

Every month, I publish an edition of InmiGrande Magazine, spotlighting a leader in health equity operations.

We showcase their work in making healthcare Hispanic-friendly, providing readers with valuable strategies, lessons, and actionable steps.

All to promote inclusivity and improve healthcare outcomes in Hispanic communities.

I can help start, manage, and grow comprehensive Telehealth programs.

From technology setup and service integration to strategic planning, I focus on digital front-door optimization to boost patient engagement.

I also cover critical areas like compliance, provider network management, and go-to-market strategies to ensure long-term success and growth.

I can help start, manage, and grow comprehensive health equity programs.

From strategy development to implementation, I provide tailored support to ensure initiatives align with the organization’s goals and the unique needs of the communities you serve.

Video Consultation

Book a 1:1 and receive personalized advice on how to start, build,
and grow a Hispanic program.

Video Consultation

Book a 1:1 and receive personalized advice on how to start, build,
and grow a Hispanic program.

I

How to Start a Hispanic Program

Understanding cultural nuances, needs, and preferences will lead to impactful results.

II

How to Build a Hispanic Strategy

Steps to craft an effective strategy tailored to the Hispanic community.

III

How to Grow a Hispanic Program

Key insights on implementing and scaling a Hispanic strategy for lasting impact.